Custom software · Honolulu

Software got cheap. Your business should benefit.

I build the tools your business has been doing by hand: the quote sheet, the schedule, the inventory count, the stack of paperwork. Built around how you already work, live in days, and supported for as long as you use it.

Start for $500, then one flat monthly price. You own your data, accounts, and code.

Local to O‘ahu, meets in person BS/MS Electrical & Computer Engineering, UH Mānoa Previously at AWS (EC2) Licensed & insured Hawai‘i LLC
What changed

Custom software used to be out of reach.
Not anymore.

The tools engineers build with got dramatically better in the last two years. Work that used to need a team and months can now take one experienced engineer days. I pass the savings on to you.

A few years ago

Who
An agency team of 4–6
Cost
$30,000–$100,000+
Time
3–9 months
After
Expensive change requests

With Binary Beach

Who
One engineer you can call
Cost
From $1,500, or $500 down + monthly
Time
Days to two weeks
After
Small changes included every month

Right now this is an advantage. In a few years it will just be how everyone works.

Click around

Live demos

Each is built for a made-up local business. Yours would be built around how you work.

All demos
How it works

From "this is a pain" to "this just works"

Free intro call

20 minutes. Tell me what eats your time. I'll tell you honestly if software can help.

Free

Kickoff

I learn your workflow, over screen-share or in person. Evenings and weekends are fine.

$500, credited

Proposal + prototype

A written plan, a fixed price, and a clickable prototype using your own examples.

Included

Build

Most projects are live within two weeks. You test it with your team, and I adjust.

From $1,500

Care

Hosting, backups, updates, and small changes every month. One person to call.

From $125/mo

If we can't find something worth building, you get the $500 back.

AI Tune-Up

Already using AI? There's probably a better way.

A hands-on session where I look at how you or your team use AI today, show you faster ways to do the work you already do, and set up tools like Claude and Claude Code connected to the apps you use every day.

  • Find the tasks AI can take off your plate this week
  • Set up Claude and Claude Code, connected to your email, docs, calendar, and code
  • You keep your own accounts and keys
  • Leave with a written playbook for your team
  • I only teach tools I use every day
MP Maxwell Pauly
Who you'll work with

Hi, I'm Max.

I'm a software engineer in Honolulu. I studied computer and electrical engineering at UH Mānoa (BS and MS), where my graduate work focused on AI and large language models. I started my career at AWS in Seattle on EC2, then came home and have spent the last two years building software for startups and businesses.

I also work full-time as an engineer, so I keep a short client list on purpose and meet evenings and weekends. When you work with Binary Beach you work with me directly: no account managers, no handoffs.

Call-analysis pipeline

Backend on AWS for an auto-care analytics startup. Connected 4 phone (VoIP) providers so shop calls are analyzed automatically.

DevOps & MVP engineering

Built out infrastructure and helped run the engineering team for a restaurant growth startup.

Education platform

Ongoing engineering for an early-literacy curriculum company serving preschools and schools.

In tech since 2020

From IT certifications to hardware, AI research, cloud, and full-stack products.

What's the most annoying part of your week?

Tell me in a free 20-minute call. If software can fix it, I'll show you what it would look like and what it would cost. If it can't, I'll tell you that too.